sonu
24-Nov-2025
Uncategorized
Meta Ads vs Google Ads—Key Differences
- Platform & User Intent
- Google Ads: People search with a clear intent (“buy shoes,” “best hotel near me”). Ads appear based on keywords.
- Meta Ads (Facebook/Instagram): People scroll for entertainment or socialising. Ads appear based on interests and behaviour. Understanding user intent is a major part of digital marketing training, especially for learners choosing distance education in the UAE.
- Targeting Method
- Google Ads: Keyword-based targeting. Shows ads to people who are actively searching.
- Meta Ads: Audience-based targeting (age, interests, behaviour, lookalike audiences).
These targeting methods are widely taught in distance education in UAE digital marketing programmes.
- Ad Formats
- Google Ads: Search ads, display ads, and YouTube video ads.
- Meta Ads: Image ads, video ads, carousel ads, story ads, and Reels ads.
- Cost
- Google Ads: Often higher CPC because competition depends on keywords.
- Meta Ads: Usually cheaper CPC and CPM, ideal for awareness and engagement.
- Best Use Cases
- Google Ads: Perfect for lead generation, high-intent buyers, local services, and ecommerce keywords.
- Meta Ads: Best for brand awareness, retargeting, product showcasing, and social engagement.
- Conversion Strength
- Google Ads: Higher conversion from users who already want to buy.
- Meta Ads: Effective for cold audience targeting & retargeting, but not always high direct purchase intent.
- Analytics & Tracking
- Google Ads: Uses Google Analytics + strong keyword data.
- Meta Ads: Uses Meta Pixel + detailed audience insights.
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